Phase 2 Activation

    Source-to-Booking Attribution Dashboard

    This view tracks implementation readiness for the instrumentation stack that powers source-to-booking attribution. It is designed to be operational even before copy rollout is complete.

    Integration

    GTM container injection

    Configured

    Client-side tag loading via NEXT_PUBLIC_GTM_ID.

    Integration

    ActiveCampaign upsert

    Configured

    Netlify function endpoint for contact and careers lead sync.

    Integration

    GA4 server-side conversion forwarding

    Configured

    Measurement Protocol forwarding through conversion-forward function.

    Integration

    Meta CAPI server-side conversion forwarding

    Pending setup

    Meta Conversions API forwarding through conversion-forward function.

    Next Data Inputs

    After integration setup, refresh KPI baselines from these sources:

    • - Google Search Console export for indexed pages and non-branded search metrics.
    • - GA4 organic-source metrics after sufficient data accrues.
    • - Core Web Vitals p75 values when CrUX thresholds are met.
    • - LLM citation tracker rerun after each publish sprint.
    View AI Consulting SolutionsBaseline source: `docs/seo/baseline-2026-06-27.md`